In the world of software, you can just make a version of your product called "Professional" and another version called "Home" with some inconsequential differences, and hope that the corporate purchasers (again, the people who are not spending their own money) will be too embarrassed at the thought of using "Windows XP Home Edition" at work and they'll buy the Pro edition. Home Edition at work? Somehow that feels like coming to work in your pyjamas! Ick!
Thursday, December 16, 2004
Camels and Rubber Duckies
There is a great article called Camels and Rubber Duckies at the JoelonSoftware website. It teaches you a bit about the business world and selling your product for the most amount of profit. I like the way it is written, in particular the following paragraph - how true it is...